Masques are for hiding things...but it won't be your blonde hair once you've spent a few minutes with Joico's brilliant blonde-brightening formula. This quick-rinse, magician-of-a-treatment instantly hydrates, softens and amps up your pale strands by neutralizing those nasty trace minerals that lead to dullness and yellowing. Nothing heavy, nothing greasy, just on-tone, crystal-clear perfection here.

• How To Use

Cleanse with Blonde Life Shampoo. Apply to damp hair. Leave in 2-5 minutes. Rinse.

• Key Benefits

Proven to keep blondes bright and on-tone for up to 8 weeks

Instantly hydrates bleached, double-processed, or high-lifted blonde hair

Adds softness and shine

Keeps hair polished and bright

Neutralizes chlorine and removes trace minerals to detox hair