You don’t need a ton of product to achieve stellar results. Simply distribute a small dollop evenly through freshly-washed, towel-dried hair (focus on midshaft and ends, where the poof always seems to start); then attack your blowout with a round brush and plenty of tension.

• Key Benefits

Heat-activated straightening balm

straightens, conditions and eliminates frizz

Protects against thermal and enviornmental damange