Find hair’s new normal – hydrated, soft and shiny – with this everyday shampoo, infused with a cocktail of vitamins and antioxidants.

• How To Use

Wet hair and massage from roots to ends. Rinse and follow with Normcore Signature Conditioner or Soulfood Nourishing Mask.

• Key Benefits

Coconut Acid - provides excellent lathering and conditioning.

Free of sulfates, parabens, phthalates, gluten, silicone, mineral oil, petrolatum and artificial colors.

Vegan and cruelty-free.