Just one level of fade protection? Discover full coverage color insurance. Sulfate-free Color Endure keeps color true to hue with our triple-threat Multi-spectrum Defense Complex,TM a mega complex of fade-defying Green Tea, antioxidants and UV protectors that fight both the physical and environmental factors that can cause fading and tonal change.

• How To use

After shampooing with Joico Colour Endure Sulfate Free Shampoo, distribute evenly through wet hair. Leave on for a minute and then rinse thoroughly.

• Key Benefits

A daily conditioner that locks in moisture and maintains color-treated hair

Keratin Amino Acids offer strength and hydration to maintain color treated hair