• Product Details

Blondes, grays, and brunettes require toning to eliminate brassiness. Kenra Brightening Shampoo contains violet pigment for instant toning. Designed for daily use on natural or color-treated hair, this violet toning shampoo maintains radiant color while providing increased manageability and intense shine for healthy looking hair.

• How To Use

Massage into wet hair, add water to lather. Rinse.

• Key Benefits

Eliminates brassy tones to enhance blonde, gray and silver hair

Features Advanced Brightening Technology to increase brightness by up to 80%

Prevents oil buildup to reduce frequent washing

Increases manageability by up to 20% after first use

Formulated for daily color maintenance